You searched for: "*"

ANA has found 3 results for you, in 94 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The influence of poster size on recognition scores

Due to the fact that advertising for tobacco goods was banned from Austrian TV, the Austrian Tobacco Company (Osterreichische Tabakregie) was forced to carry out its advertising campaigns predominantly by posters. This study is a result of...

Catalogue: Seminar 1982: Improving Media Research
Author: Hubert Kucera
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1982
×

Citation

Kucera, H. (1982a, June 15). The influence of poster size on recognition scores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-influence-of-poster-size-on-recognition-scores


Research papers

Value for money

In product fields in which children are interested and deeply involved (like sweets), they are strongly price-conscious. Despite the fact that they finance their purchases only partly by their own pocket money and rely widely on other "resources"...

Catalogue: Seminar 1980: Children And Young People
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1980
×

Citation

Schwentner, G. (1980a, June 15). Value for money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/value-for-money


Research papers

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
October 1, 1978
×

Citation

Schwentner, G. (1978a, October 01). Testing children . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-children-